Clarify and Focus Your Marketing Strategy
Today's fast changing marketplace presents a complex set of challenges to tackle for online businesses. With more technology and competition, you can't simply follow what everyone else is doing and stay relevant to your customers. From our perspective, the keys to sustainable growth are a strong differentiation and brand loyalty.
Is your team struggling to keep up? Do you have a focused set of goals with a clear strategy to execute on? Or is your company using resources and spending unwisely without an ROI?
We've been in the industry for nearly a decade and have brought real results to our clients, helping them take their business to a new level.
Get Expert Consulting Support
Are you looking to generate more leads and sales with new campaigns?
We'll help you set up a strategic approach to promoting your business by getting clear on what your market is really looking for, who your target audience should be, and how to best describe your offer so that you can run campaigns that consistently generate leads and sales for your business.
Access our signature 📈Growth playbook with a week by week roadmap of your marketing action plan.
We’ll work together through your strategic marketing plan to understand key market opportunities, create branded ad campaigns, optimize those campaigns using data-driven experimentation, then automate and scale the profitable campaigns.
Refine Your Market Intelligence
Knowing who your audience is and what's happening in your market is critical for your marketing success. With our comprehensive research strategy, you'll have a continuous pulse on your audience, competitors, and new growth opportunities. We'll help your team determine key market insights like demand, trend, cost and competition.
Target The Perfect Audiences
Your audience today exists in multiple realms across social channels, on different devices, and with new psychology. We'll help your team gather user data and create audiences in the right channels. We're unique in that we help you retain 100% of your own customer data for use in your ad channels and everything else you'll do with your marketing. You'll have segmented audiences resulting in high quality leads and increased conversion rates.
Design a Brand Persona
We'll outline your brand strategy and create a clear vision for your brand. We’ll translate your brand vision into visual identity and modern style guide that works across channels and platforms. We’ll develop your brand assets and organize them into your agile marketing workflow.
Create an Engaging Web Experience
We’ll create a modern web experience for your online visitors. We'll look at modern technologies like Webflow and Shopify and help you set up strategic sections to your website that will help you promote your brand and content strategy. We'll discuss sub-domains and how you can use them to enhance your multi-site experience for visitors.
Optimize Your Business Model
We'll take a close look at your company business model. We'll explore how the components of your business creates value and diagnose key business attributes. We’ll help you create a differentiated value proposition and a strategy for entering your market.
Go Inbound (and Outbound)
Track and Understand Your Data
We’ll set up, manage, and analyze your data for optimization (including Google Tag Manager and Google Analytics). We’ll analyze your data and pull critical reports to gain insights and make data-driven decisions about your campaigns.
Scale Winning Campaigns
We'll optimize your campaigns through systematic experimentation, split-testing, and data analysis. We’ll use tools like Google Optimize, Hotjar, Opteo, Revealbot, and other software to optimize your campaigns.
We'll create your campaign strategy and marketing funnel to help determine how you’ll achieve KPIs through strategic messaging and marketing campaigns.
Boost Customer Lifetime Value
We’ll work through your current marketing funnel and optimize the customer journey to maximize the LTV of each customer. This will increase your CPA and allow you to compete in larger market segments.
Get Tons of Bonus Growth Resources...
- A list of 100 targeted leads for you to start prospecting
- A playbook of cold email scripts you can start implementing this week
- 1 growth session (60 min to know your numbers and brainstorm your brand storytelling)
- Focused recommendations for tools and resources
- A weekly KPI Report
- Monthly customer support
Access our exclusive growth worksheets...
- A market research summary
- A customer avatar worksheet to model your ideal customer
- A brand strategy worksheet
A style guide audit
- A web ux strategy worksheet to visualize your web presence
- A content strategy worksheet to help you visualize all your content
- Our product/market fit diagram to design the perfect offer
- A campaign strategy worksheet to help you design a high converting campaign
We'll work through a strategic roadmap to design, develop, and deploy your campaign. We recommend projecting out 2-3 months for optimal performance. The campaign usually requires an initial testing and experimentation phase and will achieve key KPIs before scaling.
How does the on-boarding work?
After you've processed the initial deposit, you'll be sent a welcome email that outlines the on-boarding process. You'll get access to a growth spreadsheet which includes an index to all your strategies and resources. You'll need to schedule your first kick off call where you'll join a presentation covering how the program works.
What does your team need from us?
When you go through the on-boarding process, you'll need to complete a series of tasks including sharing access to your marketings assets. We'll need the following...
- An overview of your business, products, customers, best sellers, and 3-5 competitors
- Access to your Password Vault (Ideally but optional)
- Access to your Google Analytics and Google Tag Manager
- Access to your Ad Accounts
- A credit card on file for your ad accounts (Minimum of $500/m for ad spend)
- Access to shared file storage (brand guidelines, logo, media, copy, assets)
Is consulting right for our team?
If you're looking to make sales on the first day of the campaign, this is definitely not for you. You'll need to make a commitment for at least 3-6 months to achieve optimal performance. We provide a lot of material and handle almost all implementation, but we will still need your participation in the sessions, worksheets to help you get the best growth.
Ultimately, if you have the right mindset about advertising - in that it's a critical part of operating a business - consulting can be highly beneficial for your team to acquire new strategies and achieve your KPIs much faster.