Blog — Google Ads

Scalable Naming Conventions for Google Ads

Google Ads

Scalable Naming Conventions for Google Ads

When creating a Google Ads account, you’ll typically start with one or two campaigns. This might be a search campaign to generate leads and then maybe a display re-marketing campaign to nurture those leads. Small Accounts Are Easy In the beginning, it would be okay to name these campaigns whatever you want. For example, if you were promoting a raffle for concert tickets to incentivize fans to sign up for your email list, you might name your search campaign “Early Bird Swag Giveaway”. You might target broad match modifier keywords like: +hip +hop +concert +near +me +local +music +concert +outdoor +concert...

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