Blog — Defining Your Audience

Defining the Story of Your Ideal Customer

Defining Your Audience

Defining the Story of Your Ideal Customer

If you’re running an online business, you’ll most likely want to attract visitors to your website or landing page, introduce them to your brand, products, or services, and eventually make them an offer whereby they’ll become loyal paying customers. Well if this was always the case, wouldn’t it make sense that the more visitors you got to your website, the more customers you should have? Not necessarily. To be successful online and continue to grow, you need to get clear on a key ingredient to your company’s business model - Your Ideal Customer. Without knowing who your ideal customer is, your...

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