Blog

Creating a Startup Pitch Deck

Entrepreneurship

Creating a Startup Pitch Deck

One of the most important skills a founder can develop is that art of the "perfect pitch." As a founder, this is something you'll be doing a lot of, and it's important to know how to effectively communicate the vision of your business to your team, partners, and investors. The startup pitch deck is most commonly used when pitching investors to raise venture capital. If you're just starting out with your business, you may need to raise a seed round of funding to build the prototype and go to market. You may have already grown your business and need more...

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Writing Effective User Stories

Product Management

Writing Effective User Stories

A core skill of an Agile Product Owner is to spend time writing effective User Stories that can translate business value from the stakeholders and executive members of the organization to actionable tickets that designers and engineers can collaborate on.

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How to Validate Product Ideas

Product Management

How to Validate Product Ideas

Seasoned product teams, entrepreneurs, and designers have heard it over and over again — you need to validate your ideas.

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The Essential Guide to Crafting a Blog Post

Content Marketing

The Essential Guide to Crafting a Blog Post

Why is writing so important? It’s important because it allows us to communicate with other people.

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Defining the Story of Your Ideal Customer

Defining Your Audience

Defining the Story of Your Ideal Customer

If you’re running an online business, you’ll most likely want to attract visitors to your website or landing page, introduce them to your brand, products, or services, and eventually make them an offer whereby they’ll become loyal paying customers. Well if this was always the case, wouldn’t it make sense that the more visitors you got to your website, the more customers you should have? Not necessarily. To be successful online and continue to grow, you need to get clear on a key ingredient to your company’s business model - Your Ideal Customer. Without knowing who your ideal customer is, your...

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