Blog

10 Landing Page Essentials

Campaign Strategy

10 Landing Page Essentials

By creating a persuasive landing page, you can connect with your visitors, craft a compelling offer, and create a sense of urgency that drives prospects to take action.

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Writing Effective User Stories

Product Management

Writing Effective User Stories

A core skill of an Agile Product Owner is to spend time writing effective User Stories that can translate business value from the stakeholders and executive members of the organization to actionable tickets that designers and engineers can collaborate on.

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How to Validate Product Ideas

Product Management

How to Validate Product Ideas

Seasoned product teams, entrepreneurs, and designers have heard it over and over again — you need to validate your ideas.

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The Essential Guide to Crafting a Blog Post

Content Marketing

The Essential Guide to Crafting a Blog Post

Why is writing so important? It’s important because it allows us to communicate with other people.

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Scalable Naming Conventions for Google Ads

Google Ads

Scalable Naming Conventions for Google Ads

When creating a Google Ads account, you’ll typically start with one or two campaigns. This might be a search campaign to generate leads and then maybe a display re-marketing campaign to nurture those leads. Small Accounts Are Easy In the beginning, it would be okay to name these campaigns whatever you want. For example, if you were promoting a raffle for concert tickets to incentivize fans to sign up for your email list, you might name your search campaign “Early Bird Swag Giveaway”. You might target broad match modifier keywords like: +hip +hop +concert +near +me +local +music +concert +outdoor +concert...

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