About this workshop...
Search engine optimization (SEO) is often looked at as a long-term strategy with complex implementation. However, there are many simple steps you can take to improve your organic traffic and start using SEO for your business.
In this workshop you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll gain a solid understanding about how to rank any website on search engines, make SEO campaign plans, and analyse the ROI of their efforts.
We’ll dive into both on-site and off-site SEO strategies that work in 2019 an take a hands-on approach to some of the software that most search marketers rely on. We’ll take you through each step of setting up and optimizing your brand’s SEO.
About the speaker...
The workshop is carried out by Johannes Kanter who is the co-founder of a Tallinn based digital marketing agency Wink.
He has worked with multiple startups, small businesses and bigger enterprises. With his agency he has helped over 50 companies to grow online by implementing SEO and other digital marketing activities.
Johannes also blogs and grows his own personal brand on Instagram (@gettinggrowth) with nearly 40k followers!
He has helped over 3000 individuals to grow and monetize their Instagram accounts.
In this workshop, you'll learn...
The importance of improving your website ranking on major search engines
How to set up and explore tools such as Google Analytics, Google Search Console, Keyword Planner, Ahrefs etc.)
How to do keyword research and always pick the winning strategies for implementation
How to analyze your competitors’ performance and outrank them
Strategies for on-site optimization (SEO friendly URLs, METAs and Alt tags, etc)
How to set up and scale link-building campaigns to improve site authority and improve search ranking
How to create a content calendar that sets you up for success (this isn’t just about SEO but for online presence and branding in general)
BONUS: Grey hat and black hat SEO tactics and when you should and shouldn’t use them